Taking a winemaker’s approach to fermenting fruit, Pedaler’s Hard Cider is made from heritage apples and a Champagne yeast strain. Variations include Pedaler’s Mango Mimosa, Café Clips Coffee Cider, and Nut Wrench Peanut Butter Hard Cider. Pedaler’s Hopped Up Hard Cider recently took Gold in the 2017 US Open Cider Championships.
As part of the creative team behind Pedaler’s Hard Cider, I established the core elements of the brand image, from the trade name and line extensions to label design and brand storytelling. Understanding the farming cycles of our ingredients and seasonal trends in the industry, I built the release schedule for our different flavors. Currently, I work with winemaker Norman Saley to tweak the recipes to appeal to our target customer.